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  • 1
    Campaign URL
  • 2
    Final URL
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URL Tracking

All marketing materials, including promotional give-a-ways, flyers, posters, emails, social media, powerpoint presentations, info sheets, postcards, mailers, and more, should have a campaign URL associated with the call-to-action URL.

The following form will create and log a Campaign URL for you. Review the help tips within each field for more information on each UTM field.

Contact Info

URL Builder

Include http://
This source or referrer is typically used to define where the campaign is originating from, such as a website name or a company (i.e., Google, Hootsuite, Mailchimp, etc.).
Typically used to define the type of the campaign, such as a banner ad, email campaign, print piece, click ad, etc.
 
Use only lowercase letters and the underscore (_) for spaces.
Enter the campaign name in lowercase with no spaces (use _ for spaces).
This identifies the overall campaign we are tracking. If you are also sending an email, sharing on social media, and creating branded giveaways, you should use the same campaign name for each item.

Within the campaign medium you can identify where the URL will be displayed (email, give aways, etc.)
  • The name should not have any spaces and be as concise as possible.
  • If also sending a MailChimp email, use the same campaign name.
  • Use only lowercase letters.
  • Instead of spaces, use the underscore (_).
  • The term should not have any spaces and be as concise as possible.
  • Use only lowercase letters.
  • Instead of spaces, use the underscore (_).
Identify the paid keywords. Typically used only with ads.

Most URLs will not need anything in this textfield.
  • The content should not have any spaces and be as concise as possible.
  • Use only lowercase letters.
  • Instead of spaces, use the underscore (_).
Typically used to set the content description for that campaign ad. Most campaigns will not have a content item.