Breffni Noone

 Breffni Noone

Associate Professor of Hospitality Management

Contact Information

215 Mateer Building
The Pennsylvania State University
University Park PA 16802


(fax) 814-863-4257


1994 H. Dip. Dublin Institute of Technology, Hotel and Catering Management
1994 B.Sc. (Mgmt) University of Dublin, Trinity College
1996 M.B.S. Dublin City University, Operations Management
2004 Ph.D. Cornell University, Operations Management

Research Interests

Services Operations Management
Consumer Behavior
Customer Satisfaction
Customer Relationship Management


Revenue Management

Selected Publications

Noone, B. & McGuire, K. (Forthcoming). Effects of price and user-generated content on consumers’ pre-purchase evaluations of variably-priced services. Journal of Hospitality and Tourism Research, DOI: 10.1177/1096348012461551.

Noone, B. & McGuire, K. (2013). Pricing in a Social World: The Influence of Non-Price Information on Hotel Choice, Journal of Revenue and Pricing Management, 12, 385-401.

Noone, B., Canina, L. and Enz, C. (2013). Strategic price positioning for revenue management: The effects of relative price position and fluctuation on performance. Journal of Revenue and Pricing Management , 12, 207-220.

Noone, B., Wirtz, J. & Kimes, S. (2012). The effect of perceived control on consumer responses to service encounter pace: A revenue management perspective. Cornell Hospitality Quarterly, 53(4), 295-307.

Noone, B. (2012). Overcompensating for severe service failure: Perceived fairness and effect on negative word-of-mouth intent. Journal of Services Marketing, 26 (5), 342-351.

Noone, B. & Coulter, R., (2012) Applying modern robotics technologies to demand prediction and production management in the quick-service restaurant sector, Cornell Hospitality Quarterly, 53 (2), 122-133.

Noone, B. and Hultberg, T. (2011) The Role of the Revenue Management and Sales Functions in Group Revenue Management: Insights from the Field, Cornell Hospitality Quarterly, 52 (4), 407-420..

Noone, B., McGuire, K. & Rohlfs, K., (2011) Social media meets revenue management: Opportunities, issues and unanswered questions. Journal of Revenue and Pricing Management, 10 (4), 293–305.

Noone, B. and Lee, C. H. (2011) Hotel Overbooking: The Effect of Overcompensation on Customers’ Reactions to Denied Service, Journal of Hospitality and Tourism Research, 35 (3) 334-357..

Noone, B. and Mattila, A. (2010) Consumer goals and the service encounter: evaluating goal importance and the moderating effect of goal progress on satisfaction formation, Journal of Hospitality and Tourism Research, 34, 247-268.

Courses Taught

HRIM 350 Decision Models for the Hospitality Industry

HRIM 497C Revenue Management

Curriculum Vitae

Breffni Noone vitae

Strategic Themes

  • Contexts and Social Institutions