InHaeng Jung

InHaeng Jung is an Assistant Professor at Sonoma State University's Wine Business Institute, located within the School of Business and Economics. Her professional expertise, particularly in brand management and the marketing of alcoholic beverages such as spirits, beer, and wine, infuses her academic focus on sustainability and consumer food choices. Her research examines the impact of these choices on the environmental and social dimensions of food systems, emphasizing their broader implications.

At Sonoma State, InHaeng has developed a curriculum that encompasses wine marketing, sustainability, and hospitality for both undergraduate and MBA students. She established the "Grape Expectations Research Lab" to bridge the gap between academic study and industry practice, offering students practical research opportunities that foster close industry engagement. This initiative not only brings real-world industry challenges into the sphere of academic inquiry but also prepares students with essential skills for their future careers. She extends her dedication to education by actively participating in conferences and research, ensuring her continuous contribution to the dynamic field of wine business education.