New research sheds light on AI in hospitality management
Artificial intelligence (AI) can be leveraged by hospitality companies to meet or exceed customers’ expectations, but businesses should balance AI with other needs like a personalized, human touch, according to a framework proposed by researchers in the School of Hospitality Management.
School of Hospitality Management
Mastering the Service Experience — Across an Exciting Array of Industries
The School of Hospitality Management, one of the longest-running hospitality programs in the nation, expands student knowledge through experiential learning and research to meet the needs of an ever-changing industry through inclusion, collaboration, and innovation.
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Discover Hospitality Management Research
Learn how SHM research delves deeper into the far-reaching impact of food decisions, real estate strategy, services research, food innovation, and more.
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