HHD Digital Communications Training

Print and Swag URL Builder

1. To create a UTM URL, go to the HHD Campaign Builder Tool.
2. Complete the required fields (website URL, campaign source, campaign medium, and campaign name)
3. Complete the optional fields as needed (campaign term, campaign content). 
4. Copy the generated URL. 
   1. For hyperlinked text within (i.e., virtual document, website, powerpoint)–use as is.
   2. When displaying the full URL (i.e., print piece, swag item), either create an HHD website URL alias if linking to an existing HHD webpage or create a bit.ly or ow.ly shortened URL if linking to an external website.

Download the resource card. (coming soon)

MailChimp

1. Navigate to the desired campaign.
2. Scroll to the bottom of the page and click "edit" in the Settings and Tracking section.

3. Select the “Google Analytics link tracking” option.

4. Use the following naming convention for the
   “Title for campaign” text box.

   1. Dept-acronym_audience_email-campaign-name

   2. If multiple versions of same email being sent, append the following to the above campaign title: _1_of_total-number-of-planned-emails

5. Click “save.”

6. Log the URL and UTM code in our shared URL Tracking Sheet.
   1. Edit the above sheet via box and save to the current file.

Download the resource card. (coming soon)

Social Media

All social media posts should be tracked with Hootsuite campaigns and tags. This campaign/tag reference quick sheet is a great resource to help you get started.

Access 25Live

To access 25Live, visit the Penn State 25Live website.

First-time Access

If this is your first time visiting 25Live, you will need to visit the Penn State 25Live website and login with your Penn State WebAccess account. At this point, you won't be able to add events to the HHD calendars. The 25Live team will activate your account and after approximately two (2) business days you will be able to add events to the HHD calendars.

25Live Training

The full 25Live training specific to the needs of HHD can be found on Canvas. Once you login to Canvas, you should see the HHD Web Training. The Canvas module is within this training in module 7. If you do not have access to this training, please email Rob.

25Live Quick Sheet

Download the 25Live quick sheet that describes how to quickly add an event. Prior to using this card, it is recommended that you either have experience using 25Live or you completed the training module within Canvas.

Obtaining the URL to an Event

After your event is added in 25Live, go to hhd.psu.edu/events and select your event. Scroll to the bottom and click on the "Event Link" button. Copy the URL that appears in the pop-up window. That is the URL that will take you directly to the event.

Website Calendars

You can add your event to our various calendars in the Resources tab. If you have access to direct publish to our calendars, it  will take up to one hour to populate in the feed. If you do not have direct access, it will populate in our calendar feeds after the event is approved.

Support

The HHD Marketing and Communication office will answer questions regarding events at hhd.psu.edu.

We also host an Office 365 Team that includes all HHD 25Live administrators. This environment encourages questions and provides updates for any programatic changes or downtime to the HHD 25Live events feed.

Access to HHD Social Media Accounts

Please contact Rob Peeler for access to the HHD social media accounts.

Adding Additional Social Media Accounts

If your department, lab, research center, or business unit would like to create a social media account on any social network, please consult the HHD Communications and Marketing office prior to setting up the account(s).

Support

The HHD Communications and Marketing office will support your efforts with social media. 

We also host an Office 365 Team that includes all HHD social media liaisons. This environment encourages questions and discussions for anything related to HHD social media.

Hootsuite Academy

For all of our Hootsuite users, you can participate in the asynchronous online training provide by Hootsuite. Additionally, once you complete the Hootsuite Platform and the Hootsuite Social Marketing training you can take the certification exam free of charge. Contact the HHD Communications and Marketing office for more information.

Analytics

All social media posts should be tracked with Hootsuite campaigns and tags. This campaign/tag reference quick sheet is a great resource to help you get started.

Access to Edit HHD Website

Access is granted to web users by the HHD Communications and Marketing office. If you require access, please contact us at pennstatehhd@psu.edu.

Note that your access ID and password to the HHD website will be unique and not related to Penn State Web Access. 

Training Course

HHD has developed a Canvas course that includes step-by-step instructions, screencast video explanations, and screen shots showing you how to edit our website. 

Once you login to Canvas, you should see the HHD Web Training. If you do not have access to this training, please email Rob.

Support

The HHD Marketing and Communication office will support your efforts updating the website at hhd.psu.edu.

We also host an Office 365 Team that includes all HHD web managers. This environment encourages questions and provides updates for any programatic changes or downtime to the HHD website.

Sites Websites

If your lab or office website is a Sites website (sites.psu.edu), we encourage you to contact us to consider moving your website to hhd.psu.edu. If you need assistance with your Sites website, please contact the Sites helpdesk. 

Getting Started

Access is granted to users by the HHD Communications and Marketing office. If you are interested in gaining access to our Canva team account, please contact us at pennstatehhd@psu.edu.

We recommend that your office sets up an email address specific to your department. This email is called a Special Shared Resources (SSR) email address. Contact the Help Desk at iss-helpdesk@psu.edu or 814-865-INFO (4636) to request an SSR email address.

Printing

There are several options for printing your projects. We recommend that you start with the Multi-Media Print Center. Printing costs in excess of $250.00 are to be routed to the Multi-Media Print Center to see if printing can be completed by MPC within the timeline needed and for less than an external vendor.

• PSU Prints
• HUB Copy Center: hubcopycentral@psu.edu or 814-863-2988
• ProCopy (external vendor)
• Engineering Copy Center

Paper Selection

• Flyers should be printed on an 80# text stock. A Gloss or a Matte would be the default finish unless it's going to be written on. If it's a form or something that needs to be written on then an uncoated is the preferred finished.
• Postcards should be printed on a 100# cover stock. A gloss, satin or a matte finish would be recommended for a postcard. An uncoated stock will not hold up well to being mailed.
• Posters should be printed with the Engineering Copy Center. They are able to print large format and can turn jobs around fairly quickly.