Seung Jin Cho
Seung Jin Cho
Assistant Teaching Professor
Summary Statement
Dr. Seung Jin Cho uses data analytics and behavioral economics to better understand how people make seemingly irrational decisions in RPTM contexts. His teaching focuses on consumer behavior, tourism decision-making, and data-informed management.
Department
Education
Office Address
The Pennsylvania State University
704B Donald H. Ford Building
University Park, PA 16802
704B Donald H. Ford Building
University Park, PA 16802
Interests
- Behavioral Economics
- Data Analytics
- Tourism Decision-Making
- Prospect Theory
- Conspicuous Consumption
Publications