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Breffni Noone
Breffni Noone
Associate Professor of Hospitality Management
  • Hospitality Management - HM/SHM
  • 1994 H. Dip. Dublin Institute of Technology, Hotel and Catering Management
  • 1994 B.Sc. (Mgmt) University of Dublin, Trinity College
  • 1996 M.B.S. Dublin City University, Operations Management
  • 2004 Ph.D. Cornell University, Operations Management
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Office Address
215 Mateer Building
The Pennsylvania State University
University Park, PA 16802

Revenue Management

Grants and Research Projects

Services Operations Management
Consumer Behavior
Customer Satisfaction
Customer Relationship Management

  • Noone, B. & McGuire, K. (Forthcoming). Effects of price and user-generated content on consumers’ pre-purchase evaluations of variably-priced services. Journal of Hospitality and Tourism Research, DOI: 10.1177/1096348012461551.

  • Noone, B. & McGuire, K. (2013). Pricing in a Social World: The Influence of Non-Price Information on Hotel Choice, Journal of Revenue and Pricing Management, 12, 385-401.

  • Noone, B., Canina, L. and Enz, C. (2013). Strategic price positioning for revenue management: The effects of relative price position and fluctuation on performance. Journal of Revenue and Pricing Management , 12, 207-220.

  • Noone, B., Wirtz, J. & Kimes, S. (2012). The effect of perceived control on consumer responses to service encounter pace: A revenue management perspective. Cornell Hospitality Quarterly, 53(4), 295-307.

  • Noone, B. (2012). Overcompensating for severe service failure: Perceived fairness and effect on negative word-of-mouth intent. Journal of Services Marketing, 26 (5), 342-351.

  • Noone, B. & Coulter, R., (2012) Applying modern robotics technologies to demand prediction and production management in the quick-service restaurant sector, Cornell Hospitality Quarterly, 53 (2), 122-133.

  • Noone, B. and Hultberg, T. (2011) The Role of the Revenue Management and Sales Functions in Group Revenue Management: Insights from the Field, Cornell Hospitality Quarterly, 52 (4), 407-420..

  • Noone, B., McGuire, K. & Rohlfs, K., (2011) Social media meets revenue management: Opportunities, issues and unanswered questions. Journal of Revenue and Pricing Management, 10 (4), 293–305.

  • Noone, B. and Lee, C. H. (2011) Hotel Overbooking: The Effect of Overcompensation on Customers’ Reactions to Denied Service, Journal of Hospitality and Tourism Research, 35 (3) 334-357..

  • Noone, B. and Mattila, A. (2010) Consumer goals and the service encounter: evaluating goal importance and the moderating effect of goal progress on satisfaction formation, Journal of Hospitality and Tourism Research, 34, 247-268.

  • Noone, B., Namasivayam, K. and Spitler, H. (2010) Examining the application of Six Sigma in the service exchange, Managing Service Quality, 20 (3), 273-293.

  • Noone, B. and Mattila, A. (2009) Restaurant crowding and perceptions of service quality: the role of consumption goals and attributions, Journal of Foodservice Business Research, 12 (4), 331-343.

  • Noone, B., Kimes, S., Mattila, A. and Wirtz, J. (2009) Perceived service encounter pace and customer satisfaction: An empirical study of restaurant experiences, Journal of Service Management, 20 (4), 380-403.

  • Noone, B. and Mattila, A. (2009) Consumer reaction to crowding for extended service encounters, Managing Service Quality, 19 (1).

  • Noone, B. and Mattila, A. (2009) Hotel revenue management and the internet: the effect of price presentation strategies on customers’ willingness to book, International Journal of Hospitality Management, 28 (2), 272-279.

  • Noone, B. and Mount, D. (2008) The effect of price on return intentions: do satisfaction and reward programme membership matter?, Journal of Revenue and Pricing Management, 7 (4), 357-369.

  • Noone, B. (2008) Customer perceived control and the moderating effect of restaurant type on evaluations of restaurant employee performance, International Journal of Hospitality Management, 27 (1), 23-29.