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Breffni Noone
Associate Professor of Hospitality Management
Summary Statement

My research and teaching are focused on revenue management and profit optimization across all types of hospitality assets including hotel guest rooms, restaurants, function space, spas, and golf.

Department
  • Hospitality Management - HM/SHM
Education
  • 2004 Ph.D. Cornell University, Operations Management
  • 1996 M.B.S. Dublin City University, Ireland, Operations Management
  • 1994 B.Sc. (Mgmt.)/ Higher Diploma in Hotel & Catering Management - University of Dublin, Trinity College / Technological University Dublin, Ireland
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Phone
Email
Office Address
215 Mateer Building
The Pennsylvania State University
University Park, PA 16802
Fax
814-863-4257
Interests

Revenue management/ profit optimization

Consumer behavior

Process design and management

Data visualization

Sustainability (Profit plus people and planet)

Specializations

Revenue Management

Grants and Research Projects

Pricing, non-price information in consumer purchase decisions, service encounter management, revenue management decision tools

Publications

Selected Publications

Noone, B. M., & Cachia, G. (2020) Menu Engineering Re-Engineered: Accounting for Menu Item Substitutes in Pricing and Menu Placement Decisions. International Journal of Hospitality Management.

Noone, B. M., & Lin, M. (2020) Scarcity-based price promotions: How effective are they in a revenue management environment? Journal of Hospitality and Tourism Research.

Noone, B. M., Enz, C. A. & Canina, L. (2019). The Uniqueness of Revenue Management Approaches in Non-Traditional Settings: The Case of the Golf Industry. Journal of Hospitality and Tourism Research.

Shin, Y., Noone, B. M, & Robson, S. (2020). An Exploration of the Effects of Photograph Content, Photograph Source, and Price on Consumers’ Online Travel Booking Intentions. Journal of Travel Research.

Song, M., Noone, B. M., & Han, R. (2019) An Examination of the Role of Booking Lead Time in Consumers’ Reactions to Online Scarcity Messages. International Journal of Hospitality Management. 77, 483-491.

Song, M., Noone, B. M., & Mattila, A. S. (2018). A tale of two cultures: Consumer reactance and willingness to book fenced rates. Journal of Travel Research. 57(6), 707-726.