Health, Ingestive Behavior, and Technology (HIT) Lab

Investigating the effects of food marketing

Under the direction of Travis Masterson, the Health, Ingestive Behavior, and Technology (HIT) Lab focuses on eating behavior and food cue reactivity using response to food marketing, iVR, and EMA. By employing state-of-the-art technologies, the HIT lab investigates how psychosocial and environmental factors in the physical and virtual world can impact human eating behavior and health outcomes.