Registration open for Wines of the World course
Open to the public, this non-credit course will cover viticulture and the sensory evaluation of wine with emphasis on Old World and New World traditions, food pairing, and trends in the wine business.
School of Hospitality Management faculty receive non-tenure-line promotions
William Kidd and Mitch Lawson are promoted to assistant teaching professor. Jeffrey Heim is promoted to associate teaching professor.
Welcome, students and families, to New Student Orientation!
The College of Health and Human Development is excited to have you join us, and we look forward to supporting your journey toward a successful and fulfilling academic and professional future.
Novice consumers more likely to purchase wine with sweetness scales on labels
Rather than a text description, using a visual sweetness scale with an arrow pointing to a specific sweetness level on wine labels may increase purchase intent among novice wine consumers, according to a new study from researchers in the School of Hospitality Management.
School of Hospitality Management
Mastering the Service Experience — Across an Exciting Array of Industries
The School of Hospitality Management, one of the longest-running hospitality programs in the nation, expands student knowledge through experiential learning and research to meet the needs of an ever-changing industry through inclusion, collaboration, and innovation.
Start your Undergraduate Journey
Start your Undergraduate Journey
Explore this versatile degree designed for students who have an interest in pursuing a vast spectrum of far-reaching service-oriented careers.
Learn about the undergraduate program
Explore our World-class Graduate Program
Explore our World-class Graduate Program
Discover the advanced degree programs that rigorously prepare top-tier professionals for a wide array of careers.
Learn about the graduate program
Discover Hospitality Management Research
Discover Hospitality Management Research
Learn how SHM research delves deeper into the far-reaching impact of food decisions, real estate strategy, services research, food innovation, and more.
Learn about our research
Engage with Alumni
Engage with Alumni
SHM alumni have infinite ways to connect with fellow alumni, share experiences and expertise with current students, and stay active with SHM throughout their professional career.
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Research led by Donna Quadri-Felitti, Marvin Ashner Endowed Director and associate professor, found that a visual sweetness scale with an arrow pointing to a specific sweetness level on wine labels may increase purchase intent among novice wine consumers.
