Undergraduate Meeting and Events Management Certificate (MEMC)
Meetings and Events Profession
Today’s meeting and event professionals go beyond the logistics of event coordination of choosing locations, arranging transportation, and attending to other logistical details. There is an expectation to implement the organization’s goals and objectives in planning, organizing, executing, and evaluating meetings and events. Meeting and event managers are responsible for showing return on investment.
Growth of the Profession
According to the U.S. Bureau of Labor Statistics (2014), the job outlook for meeting, convention and event planners is expected to grow 33% by 2022. The entry level education requirement for planners is a bachelor’s degree, particularly in hospitality and tourism management.
Business Events Industry Adds more than $1 Trillion to Global Economy
The business events industry injects more than $1 trillion into the global economy, preliminary results of the Events Industry Council’s (EIC) first Global Economic Significance of Business Events study show.
With its trillion-dollar total, the business events industry ranks alongside the consumer electronics industry in terms of size and scope.
“The Global Economic Significance of Business Events offers a compelling snapshot of the broad reach, scope, and strength of our industry,” EIC CEO Karen Kotowski said in the release.
Read the article at: www.pcma.org/business-events-1trillion-dollar-industry
The MEMC may be pursued in combination with a bachelor’s degree. It will be open to all Penn State students in residence, regardless of major. The Certificate will be awarded upon completion of 15 credits, including 9 core course credits and 6 additional supplemental credits in HM and/or RPTM. Students enrolled in this program must obtain a cumulative GPA of 2.50 for the 15 credits to be awarded the MEMC upon graduation.
Both HM and RPTM students should meet with their academic advisors prior to enrolling in the MEMC to determine how the courses can be counted towards their degree requirements. Students pursuing degrees other than HM or RPTM should consult with their academic advisor, to determine which of the required or supplemental courses for the MEMC can be counted towards their degree requirements.
The MEMC requires three core courses:
- HM 384 Intro Meeting and Event Management (3 credits)
- RPTM 395—Experiential Learning in Meeting and Event Management (3 credits)
- HM495- Internship in Meeting and Event Management (3 credits)
- HM 485—Advanced Meeting and Event Management (3 credits)*
- RPTM 456—Programming in Recreation and Parks (3 credits)*
Pre-requisite: HM 384—Meetings and Events
The MEMC requires two courses (6 credits) supplemental courses listed below that were not taken as part of the core nine credit requirements:
- HM 201- intro to Management in the Hospitality Industry
- HM 271- Intro to Hospitality Technology
- HM 442- Hospitality Marketing
- HM 455- Convention Management
- HM 484- Hospitality Entrepreneurship
- HM 485- Advanced Meeting and Event Management*
- HM 497C- Social Media Marketing
- RPTM 300Y- Tourism and Leisure Behavior
- RPTM 334- Nonprofit Recreation Agency Operations
- RPTM 370- Intro to Arena Management
- RPTM 410- Marketing of Recreation Services
- RPTM 415- Commercial Recreation Management
- RPTM 456- Programming in Rec and Parks*
- RPTM 497- Advanced Arena Management
*NOTE: Students may take both courses with the second fulfilling part of the Supplemental Certificate requirements.